If you’re a business owner searching for methods to simplify your life, you’re in the right place. Let’s talk about something beneficial today: WhatsApp Business Automation. Have you ever heard of it? In case you haven’t, it’s okay. By the end of this article, you’ll know what it is, and who knows, you might want to implement it in your business!
With over 3 billion users globally, WhatsApp is a unique medium for building intimate customer relationships. Its adaptability includes handling follow-up questions, displaying product catalogs, and offering prompt customer service.
Automation technologies designed explicitly for WhatsApp’s capabilities have been produced due to its rise as a marketing platform. With the help of these tools, you can improve customer service and task management, which will increase workflow efficiency and improve the entire customer experience.
In this post, we will explore the fundamentals of WhatsApp automation, including its benefits and valuable uses for your company’s daily operations
WhatsApp Business Automation Fundamentals
Imagine possessing a small assistant on your phone who responds to messages from clients via WhatsApp, answers inquiries, and even arranges meetings while you concentrate on other duties. WhatsApp Business Automation is essentially that. It’s a clever solution that manages WhatsApp chats for your company, so you don’t have to enter every response.
By automating repetitive processes, WhatsApp Business automation helps organizations improve customer service, promotional communications, and reminders. This way, businesses can save time and money, enhance customer happiness, and improve response times.
Some examples of automatic messages WhatsApp Business sends through the app include welcome and goodbye greetings, order updates, and reminders about abandoned carts.
You’ll need a platform backed by the WhatsApp Business API to automate common client queries and alerts, such as Order Confirmation, delivery, payments, and more.
Benefits of WhatsApp Automation for Your Business
Using WhatsApp to automate messages allows you to:
- Cut down on response time: 49% of businesses concur that marketing automation has reduced their time on repetitive work. Automated responses to frequently asked client questions can help you save time when responding to inquiries.
- Save time and effort for your team: By automating repetitive user queries, you can free up your agents’ critical time to work on other pressing duties.
- Maintain your Business Operations 24/7: You may maintain your Business Operations 24/7, including on weekends and holidays, by activating pre-set reactions. Users will always receive an automated response to their messages from you.
- Increase user engagement by five times: WhatsApp has a five times higher engagement rate than emails and SMS. You can generate five times more engagement and high-quality leads for your company by automating WhatsApp messages.
- Step-by-Step to Effortless Chats: Setting Up Seamless Communications using WhatsApp Business Automation
Are you prepared to improve the way you communicate with customers?
If that’s a yes, you’re in luck. We are going to learn how to configure WhatsApp Business Automation today. It’s similar to giving your WhatsApp the ability to communicate with consumers like a superpower.
Step 1: Your WhatsApp Business Account
Creating a WhatsApp Business account is similar to providing your company with a dedicated phone line for customer support. And what do you know? It’s pretty simple to complete! Let’s discuss the process.
Get the app: Search for “WhatsApp Business” in the App Store (for iPhone users) or Google Play Store (for Android users) on your phone. Click the Download button, then give it time to install.
Register Your Business Number: You must have a phone number to use your business account. You may either set up a new phone number for it or use your present business number—even if it’s the same one you use for personal WhatsApp—but you’ll need to change it to WhatsApp Business. After entering the number, a call or SMS with a verification code will be sent to you. Enter that code to confirm your phone number.
Create a Business Profile: It’s time to establish your profile after verifying your number. You can put your company name, category, description, and contact details here. Include a profile photo as well; this might be your logo or another picture that aptly captures the essence of your company.
Personalize Your Settings: WhatsApp Business offers features designed specifically for companies, such as setting up automatic greetings, away messages, and prompt responses to commonly requested inquiries. Investigate these options in the Business settings section of the Settings menu. Here’s where you can really maximize the utility of the software.
Examine Further Features: You can also utilize other valuable capabilities, such as labeling your discussions and customers and using the app to create a catalog of your goods or services.
How to Automate Chats in WhatsApp Business
Here’s how you can effectively customize and manage your automated communications.
Step 1: Log into the Command Center
Launch WhatsApp Business and select Settings > Business settings by tapping the menu (three dots).
Step 2: Write a Welcome Message
Activate and customize the welcome message for new users or those who log in after hours. For instance, “Hey! I appreciate you reaching out. We will respond shortly.”
Step 3: Set up Your “Off-duty” Messenger
When unavailable, let customers know by setting the Away message. For instance, “Hey! While we’re away, please leave a message, and we’ll respond as soon as possible!”
Step 4: Use Quick Replies for Fast Answers
To quickly respond to frequently asked questions, use Quick Replies. Make shorthand for “/hours” to stand for “Monday through Friday, 9 AM to 5 PM at our store.”
Step 5: Give Your Bots a Test Run
To ensure everything is functioning correctly, send a message from a different phone to your company number.
Bonus Advice: Keep on Customizing
Update your messages often in response to consumer conversations. A personalized touch makes a huge impact!
There you have it, then! You now have access to a kind yet robotic customer support staff. They’ll keep the conversation going while you focus on other parts of your business.
Here is to a future where your business chats are automated and authentically human!
