To remain competitive, organizations in the automobile industry must stay up to date with the latest technological advancements. Using messaging applications like Whatsapp is one of the best ways to engage with clients in the digital era.
WhatsApp is the most downloaded app in the world, and it can boost customer satisfaction and revenue for auto dealerships. Let’s look at how dealerships may use WhatsApp Business to grow and succeed.
Enhance Your WhatsApp Marketing Strategy
You can increase client engagement and sales with the help of a good Whatsapp marketing strategy. Dealers can optimize services and support business growth by utilizing metrics gathered from client interactions. Here’s how you can achieve it.
Set Up a Business Profile
Your business profile on WhatsApp is what customers see when they search for your brand on the app. It helps establish a formal presence and provides essential information such as your brand name, description, address, business hours, and category.
Automated Greeting and Away Messages
Customers expect prompt responses on WhatsApp. Automated greetings and away messages enhance customer engagement by ensuring timely responses, even outside business hours.
Collect Opt-Ins
WhatsApp has strict rules to prevent spam, requiring customers to opt-in for messaging. It is crucial to send messages only to those who have opted in, as violating this policy can result in account restrictions or bans. Increase opt-ins by inviting users to click-to-opt-in through Facebook, Instagram, and your website. With the WhatsApp Business app, clients must have your number in their phone’s address books to receive your messages.
Use WhatsApp Broadcasts
WhatsApp Broadcast allows you to simultaneously send messages, images, videos, or documents to multiple customers. This feature is valuable for reaching a larger audience and appears as a private chat between your business and each customer. Responses to broadcast messages will come in as individual chats.
Set Up a Catalog
The product catalog feature lets you showcase your car models on your WhatsApp Business profile. Customers can browse the catalog, include items in their messages, or share them with friends. Catalogs keep customers engaged without directing them to your website, facilitating relationship building.
Craft Promotional Messages with a Personal Touch
Send promotional messages to customers interested in your business or specific car models. After a showroom visit, send relevant information about those models, affirming a customer’s interests.
Share Videos and Images
Enhance customer understanding of your offerings by sharing videos and images of your products or dealership. This helps you stand out from the competition.
Add a WhatsApp Chat Widget to Your Website
A WhatsApp chat widget on your website provides an easy way for clients to connect with your business. Simply paste a JavaScript code onto your site. Customize the widget with additional channels, welcome messages, and call-to-action buttons to boost engagement.
Take Advantage of the Status Feature
WhatsApp Status lets you share quick updates with your audience, such as text, photos, videos, and GIFs, which disappear after 24 hours. This feature creates attractive promotional content for your business and car models.
Benefits of WhatsApp For Auto Dealerships
Want to grow your auto business to new heights? WhatsApp Business Platform offers car dealerships several benefits. Here are the advantages WhatsApp Business Platform provides to stay ahead of the competition.
Instant quotes and scheduled test drives
The way auto dealerships interact with their consumers has completely transformed due to the auto industry’s use of WhatsApp Business Platform. With their WhatsApp business profile, they can schedule test drives and offer bids. Customers may acquire quotes and book with only a few clicks. There’s no need to call someone or go through several steps. Additionally, dealerships can lower the number of no-shows by reminding and following up with customers who have scheduled test drives.
Customized experiences and less response time
Customization and reaction times are essential for customer loyalty and automotive sales. Car dealerships may provide personalized service to consumers using the WhatsApp Business Platform.
Businesses may promptly respond to consumer inquiries using the messaging app, increasing brand loyalty. Companies can also track user experiences in real-time with the Platform.
Metrics that companies can use to maximize their services
Numerous useful indicators are available to businesses using the WhatsApp Business Platform. Companies can identify areas for improvement and modify their plans by examining these metrics. Doing this can give their customers a better experience and build closer relationships with them.
Businesses can use the Platform to track response time, message volume, and open rates to evaluate client engagement. They can use the insightful information provided by this data to tailor their promotions and marketing to specific client segments.
Promotions
Use WhatsApp to send targeted messages based on customer preferences and behavior. This includes new car announcements for interested customers or service reminders for those who have previously visited your dealership.
These non-transactional messages, created using WhatsApp templates, can be used for marketing campaigns, car sales, or servicing, all within a single platform. This approach offers innovative marketing and conversational commerce, boasting key performance indicators such as open and click-through rates and ensuring high visibility on lock screens.
Examples include product updates like price alerts, new model launches, and stock availability updates. You can also send tailored offers such as trade-in value coupons, checkout incentives, and time-based discounts.
Chatbots Using WhatsApp for Auto Dealerships
Chatbots can also be connected to the WhatsApp Business Platform. Customer satisfaction is crucial for business success. Chatbots can provide excellent customer service quickly and efficiently. Most customers already use WhatsApp, so they can easily chat with your chatbot without additional software.
Chatbots can respond to common queries about prices, warranties, availability, and other pre-sales concerns, reducing staff workload and providing faster service.
Chatbots also offer 24/7 support, ideal for customers in different time zones or irregular hours, and can handle post-sales support by troubleshooting standard vehicle issues and reducing support tickets.
Capture Leads Automatically
WhatsApp Business can capture leads from digital channels, funneling them into your sales workflow. Set up chatbots to engage potential customers and collect their information, initiating the sales process. The data from these conversations helps build customer profiles and optimize your sales strategy, increasing conversion rates and driving more sales.
Consumers initiate a WhatsApp conversation through a Call to Action (CTA) button with a link or a QR code that can be scanned on mobile devices. The WhatsApp chat is then directly routed to a sales advisor, with the option of involving chatbots and agents as backup for a hybrid chat experience. Additionally, the CTA target URL can be dynamic, automatically identifying the customers’ needs, such as an interest in a used car. This approach generates more leads on mobile devices since CTA buttons and QR codes have higher conversion rates than forms.
Whatsapp Channel Switch
The WhatsApp channel switch feature allows dealerships to enhance their pre-purchase interactions by smoothly transitioning conversations from website live chats to WhatsApp. This ensures continuous, uninterrupted communication between sales advisors and potential buyers.
A customer initiates a live chat on the website and then transitions the conversation to WhatsApp. This switch allows the discussion to continue seamlessly when the sales advisor or agent interacts with the customer. As a result, prospects can carry on and advance their conversation after visiting the website. This enables the sales advisors to maintain uninterrupted contact and engage with potential buyers. So, you can get more conversations and, consequently, more leads while also lowering the barrier for customers to connect on mobile devices.
Conclusion
By delivering a personalized experience, you can build stronger customer relationships, leading to increased loyalty and repeat business. However, having a focused, tailored strategy is crucial to keep the client at the center of all you do. Use WhatsApp for auto dealerships to provide personalized customer service, answer questions, and resolve issues efficiently.
No matter what kind of automobile business you operate, you’ll be well on your way to improved growth, income, and profitability if you can successfully utilize the entire range of WhatsApp Business capabilities and benefits.
Check out Orbiflow to learn more!
